MYS Blog

Enhancing Trade Shows: Why Trade Show Education Should Take Center Stage

As an event manager, you understand the importance of offering an enriching trade show. In recent years, the trend towards incorporating trade shows and industry education opportunities has gained momentum, and for a good reason. To stay competitive and to be able to meet the evolving needs of your show’s target audience, it's essential to offer a conferencing element and more educational content at your trade show. Map Your Show (MYS) and its Conference Planning Technology provide the ideal tools to help you achieve a more engaged trade show. Here are some reasons why enhancing your trade show with new and exciting educational components is key to the future and longevity of your show. 

Content written by: Ben Dunlap, Regional Vice President at Map Your Show.  


Table of Contents:
1. Incorporating Trade Show Education for Increased Engagement and Relationship Building
2. Education Opportunities at Trade Shows Foster Change and the Sharing of Knowledge
3. Maximizing Value for You and Your Audience  
4. Conclusion


Incorporating Trade Show Education for Increased Engagement and Relationship Building 

Increasing engagement is a crucial step toward shaping the future of successful events and thriving industries. You can significantly boost attendee engagement, collaboration, and overall satisfaction by offering educational sessions at your trade show. A cohesive event that combines a trade show and conferencing element brings together the best of the best from across the industry, including experts and thought leaders who provide insights from multiple perspectives, specialized within their chosen industry.   

Building relationshipsConferences and educational opportunities can create an inviting atmosphere, which encourages attendees to engage with each other and the speakers of the sessions. By creating the initial opportunity for your audience to engage with one another, without the pressure of facing a sales pitch head-on, you now have a new and unique way to build relationships in different ways. Building a solid relationship with someone is the best way to build trust. By adding educational sessions to your trade show component, you open the opportunity to build new relationships and foster new business opportunities between exhibitors, speakers, and attendees, taking your show to the next level of success. 


Education Opportunities at Trade Shows Foster Change and the Sharing of Knowledge 

Holding education opportunities at your trade show provides a platform for industry experts and thought leaders to share their knowledge. It also offers continuous opportunities for growth and change. Helping audience growEncouraging growth through educational opportunities allows more individuals to open themselves up to change. With the right strategies and Conference Planning Software, you can create and develop your trade show into a cohesive event that encourages attendees and exhibitors alike to foster the drive for growth and change. 


Maximizing Value for You and Your Audience  

In today's competitive business environment, trade shows must provide more than just a platform for exhibitors to showcase their latest products and services. Attendees expect to gain valuable insights and knowledge from the event that can help them in their professional lives. By offering a compelling educational component, such as keynote speakers, seminars, workshops, and other learning opportunities, trade shows can maximize the perceived value of their event. This can result in attendees viewing the trade show as an essential industry resource, where they can not only network and discover new products, but also learn about the latest trends and best practices in their field. These opportunities can lead to greater attendee satisfaction, repeat attendance, and an increased sense of value for the trade show. 

A Conference Management Platform offers a comprehensive suite of tools that enable event managers to gain deeper insights into attendee behavior and preferences. Some insights include data on session popularity and engagement levels, which can shape future event planning and ensure that your trade show stays ahead of the curve. 



MYS' technology offers a reliable and user-friendly solution for event managers looking to optimize their trade show and conferencing operations. With the comprehensive suite of tools and seamless integration opportunities, it is an invaluable asset for anyone looking to take their event planning to the next level.  Conference Management -- Hero-3

When MYS modules, such as Builder (the exhibit hall floor plan), Booth Sales, and the newly updated Exhibitor Resource Center, are combined with the Conference Management Solution, you can create a show that’s manageable almost exclusively from one platform. This combination caters to the many different audiences of your event and is vital in creating a cohesive event space that accommodates the diverse educational needs of your show. Embracing educational components with the assistance of technology like MYS' Conference Management Platform is the key to setting your trade show apart from the competition and making it a valuable resource for professionals in your industry.  

To learn more about Map Your Show and its Conference Management solution, visit