Trade Show Executive Interview with Map Your Show COO, Julie Baker

We are pleased to kick off Women's History Month by spotlighting Map Your Show COO, Julie Baker.

Content Provided by Madison Frye, Marketing Associate at Map Your Show. Interview Conducted by Trade Show Executive Magazine.

Last Updated: Jan 21st, 2025

About Julie Baker

Baker is an accomplished software executive with 30+ years of experience in the trade show industry. She leverages this experience to guide the event technology development and customer support teams at Map Your Show (MYS). Trade Show Executive recently had the opportunity to learn more about Baker in the following interview.

"Can you share how Map Your Show serves the events industry?"

Baker: "MYS is an industry-leading event management platform for events of all sizes. Our software serves all event stakeholders, including managers, exhibitors, speakers, and attendees. We help event planners increase revenue, facilitate engagement, and improve process efficiencies."

"Map Your Show has a reputation as a great place to work. What contributes to this?"

Baker: "MYS has a fantastic culture that we are very proud of. MYS is built on integrity, respect, and support. From that comes the desire to serve our customers through our software. These core values drive everything we do.

All MYS decisions are guided by the Golden Rule: Treat others how you want to be treated. Our people are our biggest asset, and I'm proud to work for a company that truly puts its people first."

"One of your newest products is MYS Conference Management. Can you explain what it is and what it offers event planners?"

Baker: "Our Conference Management software gives event planners an end-to-end platform to manage every aspect of their conference, fair, or trade show. Set-up is highly customizable and flexible from start to finish. Users can collect and review applications, create and manage sessions, and allow speakers to manage their own data."

"What are some of the most popular features on the MYS Platform?"

Baker: "Our customers are enthusiastic about our support. We provide in-platform training directly within our software, and an MYS team member is always ready to assist.

Regarding software, our Floor Plan Builder is the most favored feature among our customers. We are the only software in the industry capable of integrating CAD coordinates with geolocation. This feature is crucial as it allows sales representatives to know real-time availability. This functionality also extends to our Booth Sales module, which includes financial management with hundreds of financial reports to provide events with the necessary daily data.

Additionally, we offer a fully developed API for everything from simple API exchanges to complex financial, accounting, and CRM data mapping. Our fully integrated Mobile App is another popular choice. Customers appreciate it because it consolidates show data in one place, saving them significant time."

As we celebrate Women's History Month, Julie Baker's leadership and innovation at Map Your Show exemplify the impact women are making in the trade show and event management industry. Her dedication to fostering a culture of integrity, respect, and support has not only shaped Map Your Show into an industry leader but has also set a benchmark for excellence in software development and customer service.

Julie’s insights into the MYS platform demonstrate the transformative power of technology to assist event managers in creating efficient, engaging, and profitable events. Her focus on empowering event planners, exhibitors, and attendees alike reinforces the mission of MYS: to make event management seamless and successful.

We are proud to spotlight Julie Baker, a trailblazer whose vision continues to inspire us all.

Click here to read the 2022 TSE interview.

For more information about Map Your Show and its services, please visit www.mapyourshow.com or contact us below.