In the competitive world of trade shows and events, connecting exhibitors with valuable leads is more important than ever. With numerous chances to attract attendee engagement before, during, and following the event, both trade show managers and exhibitors require sophisticated tools that deliver practical insights and efficient processes. This is exactly why Map Your Show is thrilled to introduce Sales Accelerator, our newest tool aimed at transforming the way attendees plan their experience preshow where onsite leads can be added post-show. Turn Engagement into Leads — and Leads into Business.
Content provided by Madison Frye, Marketing Associate at Map Your Show.
Sales Accelerator isn’t just a tool—it represents a transformative shift in how trade shows leverage AI to create opportunities to connect exhibitors to the best prospects. As the events industry continues to evolve, tools like Sales Accelerator are setting new standards for targeting new leads and communicating with them efficiently. This platform empowers exhibitors by delivering targeted insights and enabling personalized communication. Let’s break down how this transformative product works and why it’s the ultimate game-changer for trade show managers and exhibitors alike.
At the heart of Sales Accelerator lies proprietary data.
Sales Accelerator begins by analyzing attendee behavior across various touchpoints, reflecting the broader trend of leveraging omnichannel attendee engagement to drive actionable insights.
Here are a few examples of the behavior:
This rich dataset provides a holistic view of each attendee’s journey, allowing our Gen AI-driven lead-scoring tool to rank leads by their buying potential. Attendees are categorized as hot, warm, or cold leads (Hot being the highest ranked), helping exhibitors focus their efforts where they matter most. Additionally, the individual lead report will include interests listed in easy-to-read bullet points, as well as more details in the intent readout.
Exhibitors can:
Sales Accelerator provides exhibitors with unmatched insights into attendee behavioral data they can't find anywhere else. By harnessing predictive capabilities alongside AI, the tool empowers exhibitors to navigate the sales process more efficiently, increases the likelihood of closing sales, and positions your event as the hub for meaningful business outcomes.
With a ranked list of leads, exhibitors can focus their energy on attendees with the highest buying potential, addressing one of the biggest challenges in today’s competitive trade show environment: maximizing ROI. By prioritizing prospects who are most likely to convert, exhibitors can ensure their time and resources are spent where they will have the greatest impact. This strategic approach makes sure they make the most of their time on the show floor and engage with prospects who are already showing a strong intent to buy.
Tailored email messages help exhibitors stand out in a crowded inbox, fostering meaningful connections that lead to stronger business relationships. Sales Accelerator ensures each outreach is relevant and resonates with the recipient by:
By automating lead prioritization, contact expansion, and email personalization, Sales Accelerator saves exhibitors valuable time. Instead of spending hours sifting through data or crafting follow-ups, exhibitors can focus on what they do best: building relationships and closing deals. This streamlined approach ensures a smoother, more effective sales process that aligns with their goals.
As a trade show manager, your ultimate goal is to deliver value to exhibitors while driving the overall success of your event. Sales Accelerator offers several key advantages:
When exhibitors see a direct correlation between their participation and tangible business outcomes, they’re more likely to return year after year. Sales Accelerator provides the tools they need to turn their trade show investment of time, money, and other resources into successes they can measure with ease.
By equipping exhibitors with cutting-edge technology, your event becomes part of a larger movement redefining trade shows in the AI era. Emerging technologies like Sales Accelerator are reshaping event reputations industry-wide, positioning them as essential platforms for business innovation and strategic growth. This reputation not only attracts more exhibitors but also draws high-quality attendees looking to connect with top-tier companies.
Sales Accelerator reduces the burden on trade show managers to create emails from scratch. This AI-driven platform helps to create emails tailored to the user, allowing exhibitors to focus on other aspects of event planning and execution.
In today’s fast-paced business environment, trade shows must deliver more than just a venue for networking; they must create opportunities for tangible business outcomes. Sales Accelerator bridges the gap between attendee engagement and exhibitor success, making your event the place where deals are made and relationships are built for years to come.
With Sales Accelerator, revolutionize how exhibitors engage with attendees and close deals. Turning Engagement into Leads — and Leads into Business.
Want to see Sales Accelerator in action? Contact Map Your Show today for a demo and discover how this innovative solution can elevate your next event.
With Sales Accelerator, the future of trade shows is here—and it’s smarter, faster, and more connected than ever.