Share this
by Madison Frye on February 3, 2025
In the competitive world of trade shows and events, connecting exhibitors with valuable leads is more important than ever. With numerous chances to attract attendee engagement before, during, and following the event, both trade show managers and exhibitors require sophisticated tools that deliver practical insights and efficient processes. This is exactly why Map Your Show is thrilled to introduce Sales Accelerator, our newest tool aimed at transforming the way attendees plan their experience preshow where onsite leads can be added post-show. Turn Engagement into Leads — and Leads into Business.
Content provided by Madison Frye, Marketing Associate at Map Your Show.
Sales Accelerator isn’t just a tool—it represents a transformative shift in how trade shows leverage AI to create opportunities to connect exhibitors to the best prospects. As the events industry continues to evolve, tools like Sales Accelerator are setting new standards for targeting new leads and communicating with them efficiently. This platform empowers exhibitors by delivering targeted insights and enabling personalized communication. Let’s break down how this transformative product works and why it’s the ultimate game-changer for trade show managers and exhibitors alike.
What is Sales Accelerator?
Powered by AI (Artificial Intelligence), Sales Accelerator from Map Your Show uses proprietary data on planner activity and behavior to understand and predict users' needs, interests, and intent. This means exhibitors spend less time in the sales process and more time focusing on converting leads into customers. This will drive faster results and increase exhibitor ROI from your event, bringing exhibitors back again and again.
The Power of AI: Transforming Show Data into Actionable Insights
At the heart of Sales Accelerator lies proprietary data.
Unlike traditional lead-tracking tools that merely track in-person booth visits, Sales Accelerator goes several steps further by using AI to analyze behavioral data within the Map Your Show platform to predict attendees' needs, interests, and intentions. This information is gathered naturally within the Map Your Show platform, unlike other AI tools. This ensures exhibitors aren’t just chasing cold leads—they’re engaging with prospects who are primed for a buying decision.
Step 1: Behavioral Data Analysis
Sales Accelerator begins by analyzing attendee behavior across various touchpoints, reflecting the broader trend of leveraging omnichannel attendee engagement to drive actionable insights.
Here are a few examples of the behavior:
- Exhibitors and content a user or attendee is viewing on MYS
- What content a user or attendee is favoriting
- Who a user or attendee is planning to visit
- Who a user or attendee actually visited onsite
This rich dataset provides a holistic view of each attendee’s journey, allowing our Gen AI-driven lead-scoring tool to rank leads by their buying potential. Attendees are categorized as hot, warm, or cold leads (Hot being the highest ranked), helping exhibitors focus their efforts where they matter most. Additionally, the individual lead report will include interests listed in easy-to-read bullet points, as well as more details in the intent readout.
Step 2: Expanding Lead Opportunities
Sales Accelerator doesn’t stop at individual attendees. With Sales Accelerator, the technology will identify additional contacts within the same organization who may share similar interests or purchasing authority. This expanded list of potential leads ensures exhibitors maximize their reach, nurturing broader connections and increasing the chances of closing the next deal while maintaining relationships.
Step 3: Personalized Outreach
Engaging with leads effectively requires more than a generic follow-up email. Sales Accelerator’s AI-powered email crafting tool takes personalized outreach to the next level. Using the attendee’s behavioral data and preferences, the system generates tailored email messages that resonate with the recipient. The result? Higher open rates, stronger engagement, and more meaningful connections.
Exhibitors can:
- Craft customized emails for each lead.
- Ensure communications feel personal and impactful yet timely.
- One of the biggest “misses” we see from exhibitors is the lack of follow-up post show, or that the email is sent in an untimely manner.
- Build rapport with potential clients through relevant messaging.
How Sales Accelerator Benefits Your Exhibitors
Sales Accelerator provides exhibitors with unmatched insights into attendee behavioral data they can't find anywhere else. By harnessing predictive capabilities alongside AI, the tool empowers exhibitors to navigate the sales process more efficiently, increases the likelihood of closing sales, and positions your event as the hub for meaningful business outcomes.
1. Prioritized Focus
With a ranked list of leads, exhibitors can focus their energy on attendees with the highest buying potential, addressing one of the biggest challenges in today’s competitive trade show environment: maximizing ROI. By prioritizing prospects who are most likely to convert, exhibitors can ensure their time and resources are spent where they will have the greatest impact. This strategic approach makes sure they make the most of their time on the show floor and engage with prospects who are already showing a strong intent to buy.
2. Broader Reach
The expanded contact list generated by Sales Accelerator means exhibitors can connect with not just one lead but a network of potential buyers within an organization. This feature helps exhibitors tap into new opportunities, foster deeper connections, and build relationships with multiple stakeholders who influence purchasing decisions. By having access to an entire ecosystem of contacts, exhibitors can strategically plan their follow-ups to maximize their impact.
3. Personalized Engagement
Tailored email messages help exhibitors stand out in a crowded inbox, fostering meaningful connections that lead to stronger business relationships. Sales Accelerator ensures each outreach is relevant and resonates with the recipient by:
- Generating unique, data-driven messages for each lead.
- Including specific insights or preferences based on attendee behavior.
- Delivering timely and impactful follow-ups.
4. Enhanced Efficiency
By automating lead prioritization, contact expansion, and email personalization, Sales Accelerator saves exhibitors valuable time. Instead of spending hours sifting through data or crafting follow-ups, exhibitors can focus on what they do best: building relationships and closing deals. This streamlined approach ensures a smoother, more effective sales process that aligns with their goals.
Benefits for Trade Show Managers
As a trade show manager, your ultimate goal is to deliver value to exhibitors while driving the overall success of your event. Sales Accelerator offers several key advantages:
1. Enhanced Exhibitor ROI
When exhibitors see a direct correlation between their participation and tangible business outcomes, they’re more likely to return year after year. Sales Accelerator provides the tools they need to turn their trade show investment of time, money, and other resources into successes they can measure with ease.
2. Positive Event Reputation
By equipping exhibitors with cutting-edge technology, your event becomes part of a larger movement redefining trade shows in the AI era. Emerging technologies like Sales Accelerator are reshaping event reputations industry-wide, positioning them as essential platforms for business innovation and strategic growth. This reputation not only attracts more exhibitors but also draws high-quality attendees looking to connect with top-tier companies.
3. Automating Manual Operations
Sales Accelerator reduces the burden on trade show managers to create emails from scratch. This AI-driven platform helps to create emails tailored to the user, allowing exhibitors to focus on other aspects of event planning and execution.
Real-World Impact: Making Your Event the Go-To Destination for Business
In today’s fast-paced business environment, trade shows must deliver more than just a venue for networking; they must create opportunities for tangible business outcomes. Sales Accelerator bridges the gap between attendee engagement and exhibitor success, making your event the place where deals are made and relationships are built for years to come.
Ready to Accelerate Your Event’s Success?
With Sales Accelerator, revolutionize how exhibitors engage with attendees and close deals. Turning Engagement into Leads — and Leads into Business.
Want to see Sales Accelerator in action? Contact Map Your Show today for a demo and discover how this innovative solution can elevate your next event.
With Sales Accelerator, the future of trade shows is here—and it’s smarter, faster, and more connected than ever.
