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by Madison Frye on July 26, 2024
The National Association of Broadcasters (NAB) is an advocacy group and trade association that represents the interests of both commercial and non-commercial radio and television broadcasters in the United States. NAB has over 100 years of experience in the radio and television industry and currently represents more than 8,300 stations, as well as broadcast networks.
Overview
NAB events offer a unique experience for their audience, bringing together products, services, and education with over 10 conferences and 1,500 exhibitors combined. This includes many different badge requirements and preparation across multifunctional teams.
NAB selected Map Your Show (MYS) in 2012 to create a seamless experience for attendees, exhibitors, and show management alike, utilizing key products and modules such as MYS Pro, the Exhibitor Resource Center, Booth Sales, Conference Management, and the Mobile App.
Goals & Strategy
Collectively, the goal behind a successful NAB Show is ensuring that exhibitors and attendees receive the ROI they expect from the event year after year. Implementing a strategy around this goal included utilizing Map Your Show’s Event Management Technology to capture show data around exhibitor and attendee needs for ongoing insights into changing trends, behaviors, and more.
“At the end of the day, if you're building a conference, you're engineering serendipity. You're putting the right people in the right place to have the right conversations, to move your industry or business forward. With Map Your Show’s Conference Management Technology, it helps us do exactly that.”
Results
*2021 vs 2023 **2023
About Map Your Show
Map Your Show is your trade show operating system. For 20 years, our technology has been trusted by the world's leading trade show and event organizers. MYS offers the technology solutions you need to power your event: building an expo floor plan, helping exhibitors stay on top of their deadlines, navigating attendees through the event with a mobile app, and selling booths and advertising. Our technology powers trade shows, conferences and events so that organizers can focus on what matters most: delivering a successful event.
For more information about Map Your Show and its services, please visit www.mapyourshow.com or contact us below.