Monthly Product Pulse: June 2024

Say hello to Summer and to exciting new technology from Map Your Show in June's Product Pulse. 🎉

Introducing a Redesigned Event Mobile App from Map Your Show

A new version of Map Your Show's Mobile App is now available for new shows! The new app features increased flexibility in navigation for a more user-friendly and intuitive experience for your attendees.

Here's What's New

• Launch & Settings: New Home Page layout options and ability to make changes on demand and adjust sponsor graphic on the branded splash screen without having to resubmit the app. 

• Mapping: Updated mapping technology designed to provide attendees with improved navigation.

• Search and Filter Options: New intuitive search and filter options available for all search requests.

• Exhibitor/Session pages: Attendees can save session handouts, onsite photos and exhibitor collateral directly to their device.

• My Show Planner: Updated planner design making it easier for attendees to navigate and find the information they need. 

Read our latest press release on the new update or visit the Mobile App webpage to learn more.

What Goes Into Choosing an Event Mobile App?

Selecting the right trade show mobile app can significantly impact the success of your event.

But what goes into identifying the right app for your audience? What key questions should you ask your technology provider when selecting a mobile app for your next event?

Visit our blog to learn about 13 question you can ask to make an informed choice about the ideal Event Mobile App for your show.

Promoting Your Event App: Go Beyond the Email Campaign

A successful marketing strategy for your event mobile app requires a comprehensive approach that goes beyond email notifications alone. Effective promotion strategies for your show's mobile app can include

• Specifying the goals for your exhibition app and creating measurable metrics to track the success of your marketing efforts.
• Segmenting your audience and creating detailed personas for each audience segment to help tailor your marketing message.
• Developing messaging and educational content to highlight the app's key functionalities, benefits,
  

  and design.

Read our recent blog and see how these and other strategies can help in marketing your app and encourage widespread adoption.

The Do's and Dont's of Mobile App Design

When designing an event mobile app, event organizers must keep in mind the following tips to create an app that stands out to audiences and avoid some commonly made mistakes:

• Aim for consistent branding and align the visual elements used in the app with your company's branding guidelines.
• Use high-quality visual elements to capture and maintaining your attendee’s attention.
• Incorporate must-have mobile app elements such as splash screens, icons, feature graphics and take advantage of in-app sponsorship opportunities.
  

These strategies can set your trade show apart and make it memorable and engaging for your audience.

Still deciding on an event mobile app provider? We would love to show you how the Map Your Show Event Mobile Apps design and customization options help you create the best app for your event. Click here to schedule a demo with your Map Your Show Sales Representative today.

More Product Updates

• Booth Sales- Two new reports on missing primary contacts are now available: Exhibitors Missing Primary Contacts and Customers Missing Primary Contacts for shows using booth sales.