Map Your Show Launches MYS Insights to Help Trade Show Organizers Retain More Exhibitors and Maximize Show Revenue

Introducing MYS Insights: a robust analytics tool tailored for trade show organizers to monitor and forecast revenue, pinpoint exhibitors at risk, and enhance overall event performance.

Content provided by Thembela Mavuso, Product Marketing Manager at Map Your Show.

Using data science and machine learning, MYS Insights analyzes exhibitor behavioral data, available on the MYS platform, to evaluate critical performance metrics such as revenue pacing, booth sales and exhibitor retention. This enables organizers to predict trends and revenue, address potential risks, and make strategic decisions that enhance show outcomes. 

Here's how it works: 

✅ Financial Pacing – Tracks revenue performance based on how many weeks remain before the event, compared to previous show cycles. This allows for timely adjustments to meet financial targets. 

✅ Predictive Financial Pacing – Forecast financial outcomes for the event with a high degree of accuracy, using MYS Insight's machine learning models as well as market indices. 

✅ Exhibitor Risk Analysis – Uses behavioral data to identify exhibitors at risk of not renewing. MYS Insights then categorizes each exhibitor indicating their level of renewal risk. Identify exhibitor issues early and increase renewal and retention for the event. 

✅ Square Unit Pacing – Measures the rate at which booth space is sold compared to previous shows. It can help identify if exhibitors are booking larger booth spaces or indicate upsell opportunities.  

✅ Price Per Square Unit – Charts average cost of booth space per square foot, helping you evaluate competitiveness and optimize pricing strategies.

✅ Wall Bound Alert – See how much square footage you have available versus how much has been sold.  Helps determine when the show will run out of space and optimize floor plans effectively.

✅ Exhibitor Pacing – Tracks the number of exhibitors committed to the event at any given point in the show cycle. This metric allows your team to compare current exhibitor counts to previous cycles and industry benchmarks. 

✅ Exhibitor Retention – Analyzes the percentage of exhibitors returning from one show cycle to the next, providing insights into exhibitor churn. This lets the show evaluate and adapt retention strategy effectiveness.

Take Control of Your Event’s Future 

Ready to transform how you track and grow event revenue? Schedule a demo with Map Your Show today and see how MYS Insights can help your team drive smarter decisions and maximize event success. Learn more at mapyourshow.com.