In 2025 organizers have been under pressure to deliver more value, prove ROI, and build stronger exhibitor relationships than ever before.
We spent this year focused on helping event organizers achieve and exceed their event goals by sharing our team’s collective knowledge of this industry. Here is the most popular content Map Your Show published covered everything from exhibitor retention, booth sales, sponsor ROI, and smarter event growth.
If you missed any of these resources, now is the perfect time to revisit them and carry their insights into your planning for the year ahead. Take a look through the content that resonated most with event organizers in 2025.
This blog earned the top spot by addressing one of the most urgent challenges facing event organizers: how to improve exhibitor retention while growing booth sales.
What made it resonate was its practical, lifecycle-based approach. Rather than treating rebooking as a post-event task, the article reframed exhibitor retention as something that starts before the show, is reinforced onsite, and is secured through meaningful post-event follow-up.
Event organizers found value in:
Our most-watched webinar of the year tackled a topic that’s often overlooked but incredibly powerful: exhibitor training.
This session explored how proactive education helps exhibitors show up better prepared, more confident, and more successful, which ultimately benefits the entire event ecosystem.
Key takeaways that resonated with organizers included:
This in-depth guide stood out as a favorite among organizers planning for long-term growth.
Rather than focusing solely on marketing tactics owned by the event, the guide showed how exhibitors can become powerful advocates and amplifiers when given the right tools, incentives, and visibility.
Organizers turned to this guide for:
This case study highlights what happens when technology and hands-on support work together.
At the Sweets & Snacks Expo, Map Your Show’s Exhibitor Engagement team worked directly with exhibitors onsite to help them optimize listings, understand available tools, and make smarter decisions in real time. The result was stronger visibility, better booth traffic, and clearer ROI for exhibitors, including examples of brands expanding into higher-value sponsorships during the show.
As we bid farewell to 2025 and head into 2026, we’ll continue building valuable resources to help organizers navigate change, adopt smarter strategies, and create events that deliver tangible value for every participant at your events.
Without a doubt, the industry faces new challenges as innovations like AI become more mainstream. Our experienced team of event professionals at Map Your Show will be monitoring, reporting and providing creative solutions that will aim to help you expertly navigate through it all. We hope you join us for the adventure ahead.
Here’s to a new year of stronger events, better relationships, and measurable results!