2025 Map Your Show Replay: Our Most Impactful Content for Event Organizers

The insights, strategies, and stories that shaped the year

In 2025 organizers have been under pressure to deliver more value, prove ROI, and build stronger exhibitor relationships than ever before.

We spent this year focused on helping event organizers achieve and exceed their event goals by sharing our team’s collective knowledge of this industry. Here is the most popular content Map Your Show published covered everything from exhibitor retention, booth sales, sponsor ROI, and smarter event growth.

If you missed any of these resources, now is the perfect time to revisit them and carry their insights into your planning for the year ahead. Take a look through the content that resonated most with event organizers in 2025.

Top Article of 2025

Rebooking and Booth Sales Strategies That Drive Results

This blog earned the top spot by addressing one of the most urgent challenges facing event organizers: how to improve exhibitor retention while growing booth sales.

What made it resonate was its practical, lifecycle-based approach. Rather than treating rebooking as a post-event task, the article reframed exhibitor retention as something that starts before the show, is reinforced onsite, and is secured through meaningful post-event follow-up.

Event organizers found value in:

• Clear strategies for improving exhibitor relationships
• Actionable guidance on post-event follow-up and ROI conversations
• A realistic view of how data, communication, and timing impact booth sales

Top Webinar of 2025

Empowering Trade Show Success Through Exhibitor Training

Our most-watched webinar of the year tackled a topic that’s often overlooked but incredibly powerful: exhibitor training.

This session explored how proactive education helps exhibitors show up better prepared, more confident, and more successful, which ultimately benefits the entire event ecosystem.

Key takeaways that resonated with organizers included:

• Why exhibitor training directly impacts exhibitor ROI and retention
• How organizers can scale training without overwhelming their teams
• Practical ways to position training as a value-add, not a requirement
  
  Watch the full webinar here:

Top Guide of 2025

A Guide to Trade Show Growth: Turning Exhibitors Into Your Strongest Event Marketing Asset

This in-depth guide stood out as a favorite among organizers planning for long-term growth.

Rather than focusing solely on marketing tactics owned by the event, the guide showed how exhibitors can become powerful advocates and amplifiers when given the right tools, incentives, and visibility.

Organizers turned to this guide for:

• Strategies to align exhibitor success with event marketing goals
• Ideas for encouraging exhibitor-driven promotion
• A stronger understanding of how exhibitor engagement fuels attendance and booth sales

Top Case Study of 2025

How the Sweets & Snacks Expo Powered Exhibitor Success

This case study highlights what happens when technology and hands-on support work together.

At the Sweets & Snacks Expo, Map Your Show’s Exhibitor Engagement team worked directly with exhibitors onsite to help them optimize listings, understand available tools, and make smarter decisions in real time. The result was stronger visibility, better booth traffic, and clearer ROI for exhibitors, including examples of brands expanding into higher-value sponsorships during the show.

Looking Ahead

As we bid farewell to 2025 and head into 2026, we’ll continue building valuable resources to help organizers navigate change, adopt smarter strategies, and create events that deliver tangible value for every participant at your events.

Without a doubt, the industry faces new challenges as innovations like AI become more mainstream. Our experienced team of event professionals at Map Your Show will be monitoring, reporting and providing creative solutions that will aim to help you expertly navigate through it all. We hope you join us for the adventure ahead.

Here’s to a new year of stronger events, better relationships, and measurable results!