MYS Blog

10 "Need to Know Statistics" for Trade Shows and Conferences in 2023

As we head into another year of the unknown, we’ve collected a list of key insights from various sources to assist in your trade show and conference planning for 2023.

  1. 95% of exhibitors want in-person events (vs virtual)!
  2. In June 2021, 29% of companies surveyed list the impact of the Covid-19 pandemic as the most important issue to face the exhibit industry. This is compared to only 11% in June of 2022.
  3. In June 2021, only 9% of companies surveyed list “Internal Management Challenges” as their top issue to face the exhibit industry. This has more than doubled to 20% in 2022, bringing this to be the largest predicted issue we will face in the year to come.
  4. Feelings among US industry professionals show that 84% are optimistic or hopeful on the effectiveness of trade show marketing.
  5. The market size for trade shows and conferences in the United States is $21.7 Billion for 2023 (measured by revenue).
  6. Trade show and conference planning industry’s total wages paid is expected to increase 4.9% in 2023, to $3.9 Billion.
  7. 92% of attendees are in search of new products.
  8. 78% of trade show attendees travel 400 miles or more to attend an exhibition.
  9. 81% of attendees at trade shows have purchasing authority.
  10. The trade show and conference industry in the US is the 15th ranked administration, business support and waste management services industry (measured by market size).

*Information collected on: Jan 4th - 11th, 2023 from the following sources, in which all credit is due:

  1. Display Wizard
  2. Statista
  3. Statista
  4. Statista
  5. IBIS World
  6. IBIS World
  7. Highway 85 Creative
  8. Highway 85 Creative
  9. Display Wizard
  10. IBIS World