Tips to Share with Exhibitors on Creating Videos for Their Showroom
August 18, 2020
Creating professional videos from home
During your virtual event, exhibitors may have the opportunity to showcase their latest innovations using video in their showroom. Whether they are streaming a live demo, using pre-recorded demos, or creating videos to house in their product gallery, they have the opportunity to embed very valuable content, visible to attendees. However, with the majority of people working from home, some may be worried about the quality of video that they can provide. Here are a few tips you can share with your exhibitors to help them deliver high quality videos:
Use a High-Resolution Camera
To capture the clearest image, exhibitors should use a high-resolution camera. Newer laptops and computer cameras should be high enough quality, or they can consider using an external webcam that they can connect to their device. Either option can be used to prerecord polished videos. By using a high-resolution camera, the attendees will be able to get a good view of an exhibitor’s product or service without being distracted by a pixelated image.
Invest in a Tripod for Prerecorded Videos
No one wants to watch a shaky video, so encourage your exhibitors to invest in a low cost tripod if they are using an external camera, like a smartphone, to capture their content. Whether they are filming ahead for their demo or creating a video to showcase on their profile, the camera should be still the entire time.
Create Content that Will Be Desirable to Attendees
Attendees will be able to search for content through a directory search, so be sure to advise exhibitors to create content that will capture attendee attention and drive them to their profile. Once attendees are on the page viewing the video, the content of the video needs to be both relevant and engaging. Here are a few examples for producing content:
Live demo introducing a new product/service
How-to videos that show methods to troubleshoot a problem
Case studies with customer testimonials
Exclusive show specials or discounts
Common pain points and how to overcome them
Conclude with Contact Information for the Attendee to Get in Touch
At the end of the video, encourage exhibitors to provide contact information so attendees can ask additional questions and easily reach out for more information. Attendees will appreciate the transparency and the exhibitors can have leads contact them directly.
There is no need to hire a professional videographer. With today’s technology, exhibitors have the resources they need to film a quality video that will keep attendees engaged. Encourage your exhibitors to dip their toes into trying video, and it will, in turn, create an overall interactive show experience.