Tips for Exhibitors to Enhance Their Online Showroom

Creating compelling content to increase attendee engagement

Now more than ever, exhibitors need to put time and thought into the content they upload to their online showroom. With virtual events, the entirety of the show is hosted online and the success of exhibitors is dependent upon drawing attendees to their exhibitor profile. Here are 6 tips to share with exhibitors to ensure they create an engaging showroom:

  1. Create Searchable Company Descriptions
    • When creating company descriptions and “About Us” sections, exhibitors should include keywords that are searchable for attendees. Attendees will be able to utilize search functions to find content that interests them, so including such keywords will help exhibitors stand out among the crowd. By investing the time to create thoughtful content, exhibitors will drive traffic to their profiles by increasing visibility within the directory search.
  2. Include Contact Information
    • Attendees will navigate to exhibitor profiles and then reach out using the contact information that is located in the exhibitor showrooms. Exhibitors should provide contact information for as many virtual business cards as possible and include phone numbers, emails and any other contact information. By doing this, attendees will be able to easily get in touch with exhibitors since they are not permitted to connect in-person.
  3. Encourage Exhibitors to Participate in Chat
    • To connect one-on-one with attendees through chat, exhibitors who have a virtual business card must be logged in to their planner accounts. Advise your exhibitors to create their planners ahead of the actual show and have at least one contact online and readily available during show hours. This way exhibitors will increase the likelihood of creating connections that will last beyond the event.
  4. Include Polished Images and Videos
    • Exhibitor profiles can include uploads for images and videos, so be sure to encourage exhibitors to invest resources in high-quality images and videos. Professional level content is not necessary, but encourage them to consider proper lighting, clean backdrops for images, and quality sound and content for videos.
  5. Link Out to Social Media Pages
    • Social media is a great resource for connecting individuals, especially during a virtual event. Exhibitors should link out to their social media pages from their showroom. You should also encourage them to post announcements and helpful information on social media during the event using the official event hashtags. This will increase their exposure with attendees and also promote the event overall!
  6. Offer Live Demos with Attendee Engaging Group Chat
    • By scheduling live demos for attendees to participate in, exhibitors can interact first-hand with attendees that are interested in their products or services. Live demos will help exhibitors acquire valuable leads resulting in company growth. Exhibitors will have the opportunity to showcase their latest products, interact with a live Q&A session, and even offer exclusive show specials that will keep attendees engaged.

At the end of the day, exhibitors hold the key to their success with the opportunities they can offer for attendee engagement as well as the content they upload for the virtual event. However, by providing resources and suggestions, exhibitors will be able to better their profiles, creating an overall great virtual experience for attendees.

Tips for Exhibitors to Enhance Their Online Showroom