June 24, 2020
Keeping your customers connected from a distance
During our current show climate, it’s a high possibility that all or part of your show is taking place online. Many people may have worries or doubts about the lack of interaction your customers will feel as you temporarily move to a virtual or hybrid event, but that does not have to be the case. Over the past few months, we have all had our eyes opened to the power of technology and how we can stay connected even from remote locations. So why should that differ for events? Utilizing a tool to increase engagement during your event, such as a chat feature, will ensure your exhibitors and attendees connect and develop valuable connections, even from a distance. However, offering a chat feature does not guarantee success. In order to maximize engagement, your attendees and exhibitors need to know about the feature and how to use it effectively. Having engagement features like chat available for your users can create a great foundation for buyers and sellers, with the potential to transform into long-term business relationships.
Temporarily transitioning to online events can be a big change for your exhibitors and attendees. It is important to make your participants aware of any features or tools they have access to, especially when it comes to engagement or networking opportunities. Success of the event is often measured by the number of leads and connections created. Giving them an effective way to communicate will increase the likelihood that they will leave your event satisfied and consider returning when the next show occurs. Here are a few things to keep in mind when promoting a chat feature for your virtual or hybrid event:
When and How to Promote Chat
Prior to the start of your event, you will want to increase awareness about the chat feature and drum up some excitement. Here are a few ways to easily promote the feature to your participants:
Direct Participants to Resources on Engagement Features
Once the initial announcement has been made, follow-up with additional communication to show them where the feature is located and share educational resources and best practices. You may even consider offering some conversation starters to make it a little easier to for them to initiate their discussion. Here are some examples:
Equip them ahead of time to ensure they utilize the feature to its maximum benefit by offering best practices such as:
At the end of the day, creating a place for exhibitors and attendees to connect is one of your main goals. The more you promote chat, the more leads your exhibitors will receive and the happier your attendees will be.