MYS Blog

The Show Revenue Playbook

Written by Joanna Harvey | November 19, 2025
Welcome to the “Show Revenue Playbook: Booth Sales and Sponsorship Strategies That Deliver More Revenue For Your Event.” This comprehensive guide is your resource for maximizing booth and sponsorship sales at your next trade show or exhibition.

Booth sales and sponsorships are crucial for any successful event, yet many event management teams struggle to harness their full potential. When exhibitors are confident in the value of their space and know how to enhance their presence through strategic sponsorships, your floor plan fills faster, renewal conversations become smoother, and your event's reputation strengthens each year.

This guide integrates industry insights from Map Your Show to elevate your booth sales and sponsorship performance. Inside, you’ll learn the 5 booth sales mistakes to avoid, 10 new sponsorship ideas, and rebooking strategies that drive more revenue for your event year after year.

This guide is provided by Map Your Show, Your Trade Show Technology Partner, who is committed to supporting your event’s success.

 

 

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