As I sit in an airport writing this blog post, I realize that this is only the second time I will be flying in the last year. Prior to this pandemic, flying twice a month would have been considered light travel. I can’t help but reflect on the challenges that this industry has faced. I think back to the countless conversations I have had with organizers forced to cancel events as they scrambled to produce virtual alternatives, the sad reality of seeing friends and colleagues who have lost jobs and watching customers struggle with added responsibility as their staff was reduced. I think these experiences will have a profound, lasting effect as we work to get events back on track.
Looking forward to the second half of 2021, I am encouraged by the fact that many of our customers are actively working to produce their next in-person event. Applications for booth space are starting to come in, floor plans are being configured, and hybrid strategies are being formulated to incorporate attendees and exhibitors that aren’t ready or able to attend an in-person event. While we will be faced with new and different challenges (labor, safety protocols, travel restrictions, etc.) as we look at the restart of in-person meetings and events, I am encouraged by the activity. I am hopeful that as things pick back up, the outstanding professionals who lost jobs will be brought back into the fold, that our industry will help cities rebuild their local economies, and most importantly, that the lessons we have learned will make this industry better and stronger going forward.
I would be remiss if I didn’t take this opportunity to plug our upcoming event, MYS LIVE Session Series 1: The Return to Live Events. I will be hosting a panel to discuss some of the issues referenced above with Kaylynn Sprouse (Emerald), Lindsey Roberts (Informa), and Elli Riley (HIMSS). Don Kline will also be hosting a discussion about industry safety and standards with Aaron Bludworth and Neil McMullin (Fern). The event will take place on Wednesday, March 17th from 1:00 pm EST to 3:30 pm EST. Please click here to register.
If you would like to discuss software for your next event, please feel free to reach out using the form below. We would love to help.