MYS Case Study: NASCC: The Steel Conference

Scaling Exhibit Booth Sales with Trade Show Management Software

NASCC: The Steel Conference is the premier event for everyone involved in the design and construction of steel buildings and bridges. The conference features more than 280 technical sessions; an exhibition hall showcasing over 300 products and services; and the opportunity to network with more than 6,500 steel industry colleagues. The event also incorporates the World Steel Bridge Symposium, QualityCon, the NISD Conference on Steel Detailing, SafetyCon, Architecture in Steel, and SSRC's Annual Stability Conference. 

Overview

After experiencing significant post-pandemic growth, The Steel Conference partnered with Map Your Show (MYS) to manage it’s booth sales, assignments, and exhibit hall logistics. With the help of MYS’s Booth Sales module, the show was able to streamline operations and elevate it’s
exhibitor experience. By switching to MYS The Steel Conference experienced faster booth sales, customizable floor plan management, and improved reporting, ultimately enabling the show to scale.

The Challenge

For six years, The Steel Conference used a competitor exhibit sales program. Due to staffing changes and a reassignment to an inexperienced
product support manager, show management experienced major setbacks days before the conference was scheduled to open.

Combined with no meaningful follow-up post show and a system that lacked the flexibility needed to scale, The Steel Conference recognized they needed a new solution. 

Implementation and Success 

• Flexible, User-Friendly Exhibit & Floor Plan Managment

  With MYS, show management gained the ability to set up and modify the floor plan independently, without needing product support.
  
  

• Faster Booth Sales

  Efficient technology as well as built-in email tools enabled quicker booth assignments and sales.
  
  

• Custom Reporting

  Robust reporting tools allowed the team to pull data faster and tailor reports to their needs.

• Responsive, Knowledgeable Support

  Our dedicated MYS customer success team provided consistent, knowledgeable, and friendly support throughout the year and during the show.

Results

About Map Your Show

Map Your Show is your trade show operating system. For 20 years, our technology has been trusted by the world's leading trade show and event organizers. MYS offers the technology solutions you need to power your event: building an expo floor plan, helping exhibitors stay on top of their deadlines, navigating attendees through the event with a mobile app, and selling booths and advertising. Our technology powers trade shows, conferences and events so that organizers can focus on what matters most: delivering a successful event.

For more information about Map Your Show and its services, please visit www.mapyourshow.com or contact us below.