MYS Blog

Map Your Show Releases AI-Powered Sales Accelerator to Help Trade Shows Increase ROI For Their Exhibitors

Written by Thembela Mavuso | January 16, 2025

Sales Accelerator from Map Your Show (MYS) uses powerful AI technology to give exhibitors targeted insights, prioritized leads, and personalized outreach.  

Content provided by Thembela Mavuso, Product Marketing Manager at Map Your Show.

 

 

 

What is the Sales Accelerator Tool?  

Powered by AI (artificial intelligence), Sales Accelerator uses proprietary data from the MYS platform, based on your show's attendees' activity and behavior, to understand and predict their needs, interests, and intent.  

This means exhibitors spend less time in the sales process and more on converting leads into customers, ultimately driving faster results and increasing their ROI from the event.  

 

How does Sales Accelerator work?  

Sales Accelerator analyses attendee behavioral data including booths visited, online activity, favorited items, engagement with the mobile app, and more from your event. The tool features the following:  

  • Lead Ranking and Scoring: Our powerful Gen AI-driven lead-scoring tool identifies the most promising prospects and ranks them by intent. Leads are ranked either hot, warm, or cold, indicating most to least buying potential. 
  • Additional Contacts: Sales Accelerator provides additional information about a lead. It also identifies similar connections within their company, creating a list of expanded contacts and more sales opportunities from your event.
  • Personalized Emails: Sales Accelerator generates tailored messages unique to each lead, allowing exhibitors to fast-track follow-up and engage prospects with precise and high-impact emails.

 

How Sales Accelerator Benefits Your Exhibitors  

Sales Accelerator provides exhibitors with unmatched access to attendee behavioral data they can't find anywhere else. Not only does it create more value for exhibitors, it transforms your event into a powerhouse of sales opportunities.   

By harnessing predictive capabilities alongside AI, this tool empowers exhibitors to navigate the sales process more efficiently, increases the likelihood of closing sales, and positions your show as a hub for meaningful business outcomes.   

 

Need a demo for you and your team? 

Click here to schedule a demo with your Map Your Show Sales Representative today and learn how Sales Accelerator can help exhibitors streamline their sales efforts.