Leverage Exhibitors to Market Your Event: How to Help Them, Help You

Organizing a successful trade show or event requires considerable time, effort, and resources. But what if you could leverage the power of your exhibitors to help market your next event for you? That's exactly what many savvy event organizers are doing today – utilizing their exhibitor networks to create content that increases awareness and engagement with potential attendees. In this blog post, we'll explore how helping exhibitors market your event can benefit both parties: leveraging existing content, utilizing digital platforms, measuring success metrics, and more. With our guidance in tow, you'll be well on your way toward creating an effective marketing strategy that helps drive attendance at all of your events.

Table of Contents:

• Leverage Exhibitor Content
• Social Media Posts
• Blogs and Articles
• Utilize Exhibitor Networks
• Promote Your Event Through Exhibitors
• Make Use of Digital Platforms for Promotion
• Measure the Impact of Your Efforts
• FAQs in Relation to Helping Exhibitors Market Your Event for You
• How do you attract exhibitors to an event?
• What can exhibitors do to attract people to their booth?
• How do you attract customers to an exhibition?
• Can exhibitions help promote promotion?
• Conclusion

Leverage Exhibitor Content

Exhibitors can be a powerful asset when it comes to marketing your event or trade show. By leveraging their content, you can reach a wider audience and create more awareness for your event.

Social Media Posts:

Social media is one of the most effective ways to spread the word about an upcoming event or trade show. Encourage exhibitors to post about the event on their social media accounts and use relevant hashtags to increase visibility. This will help draw attention from potential attendees who may have yet to hear of the event otherwise. 

Additionally, consider setting up a dedicated hashtag for the event and encouraging exhibitors to use it when they post. This will help to create a central hub of activity around the event while giving attendees an easy way to follow posts related to it. 

Finally, be sure to share updates on your own social media pages in the weeks leading up to the event. This will help to keep potential attendees informed and interested while giving you additional exposure as the event organizer.

Blogs and Articles:

Exhibitors are often experts in their field, so why not tap that knowledge? Ask exhibitors if they would be willing to write blog posts or articles related to topics that are pertinent to your industry or trade show theme. These pieces can then be shared across various platforms, helping generate interest in your upcoming event.

Videos and podcasts are becoming increasingly popular as people look for different ways to consume content online. Ask exhibitors if they would be willing to create videos or podcasts related to topics surrounding your industry or tradeshow theme, which could then be shared on various channels such as Apple Podcast, YouTube, Vimeo, SoundCloud, etc., helping boost engagement with potential attendees before the big day arrives.

By leveraging exhibitor content, you can create a comprehensive marketing strategy to engage with industry leaders and influencers to help your event reach its full potential. Utilizing exhibitor networks is the next step in creating an effective marketing plan.

By having the right exhibitor marketing plan, you can create a powerful audience for your event that will help drive attendance and ROI. With the right plan in place, you can also reach new audiences with increased visibility and brand recognition. Furthermore, working with exhibitors allows you to tap into their networks and generate additional leads.

Utilize Exhibitor Networks

Connecting with influencers is a great way to reach potential attendees and exhibitors for your event or trade show. Influencers have already established networks of followers who may be interested in attending or exhibiting at your event. Reach out to industry leaders, such as CEOs and other executives, to spread the word about your event or trade show. These influential people can help you get the attention of potential attendees and exhibitors by sharing information about your event on their social media platforms. 

Engaging with trade publications is another effective way to increase visibility for your event or trade show. Trade publications are often read by those in the industry, so it’s important that they know about your upcoming events or shows. Contact these publications directly to discuss how they can help promote your events through articles, interviews, and more. This will give you an opportunity to showcase what makes your events unique while also reaching new audiences who may not have heard of them before.

By utilizing exhibitor networks, you can build strong relationships with influencers and industry leaders to help promote your event. Additionally, offering incentives and joint campaigns with exhibitors will further increase the reach of your event.

Key Takeaway: Key takeaway: Reach out to industry leaders and engage with trade publications to increase visibility for your event or trade show. • Connect with influencers • Reach out to executives • Contact trade publications

Promote Your Event Through Exhibitors

Promoting your event or trade show through exhibitors is a great way to increase exposure and attract more attendees. Offering incentives for promotion can be an effective strategy to get exhibitors on board. Discounts on booth space, free tickets for their employees or an additional guest, or other perks are all ways to incentivize them to help spread the word about your event.

Creating joint campaigns with exhibitors is another great way to promote your event or trade show. You can work together on social media posts, blog articles, videos, podcasts, and other content that will reach a wider audience than either of you could do alone. This type of collaboration also helps build relationships between you and the exhibitors which can be beneficial in the long run.

Encouraging referrals from exhibitors is yet another way to bring in more attendees for your event or trade show. Exhibitor networks are invaluable resources as they have access to industry leaders and influencers who may not otherwise know about your event but would likely be interested in attending if given the opportunity. Additionally, offering discounts or other rewards for successful referrals will further motivate them to help out with promoting it.

By offering incentives, creating joint campaigns, and encouraging referrals from exhibitors, you can maximize your event's visibility to potential attendees. Now let's look at how digital platforms can be used for promotion.

Key Takeaway: Key takeaway: Promoting your event or trade show through exhibitors can be done in several ways, such as by offering incentives, creating joint campaigns, encouraging referrals, and more.

Make Use of Digital Platforms for Promotion

Developing an online presence for your event or trade show is essential to reach potential attendees and exhibitors. Creating a website that clearly outlines the purpose of the event, its goals, and any other pertinent information will help to establish credibility and attract more people. Additionally, creating social media accounts on platforms such as LinkedIn, Twitter, Facebook, and Instagram can be beneficial in engaging with current followers while also reaching out to new ones.

Utilizing email marketing strategies is another great way to reach potential attendees and exhibitors alike. Sending out emails with detailed information about the event or tradeshow can create interest from those who may not have heard about it before. Including links back to the website or social media pages can also help direct people toward more resources related to the event or tradeshow.

Finally, taking advantage of paid advertising opportunities on social media platforms like Facebook and Instagram can further increase visibility for your event or trade show by targeting specific audiences based on interests, location, age range, etc. This allows you to get your message across even further than organic posts alone could and is a great way of increasing awareness quickly while staying within budget constraints if necessary.

By making use of digital platforms for promotion, you can effectively reach potential attendees and exhibitors alike while measuring the impact of your efforts. Next, let's look at how to measure the impact of these promotional strategies.

Measure the Impact of Your Efforts

Measuring the impact of your efforts is essential to ensure that you are making the most out of your event or trade show. Tracking website traffic generated by exhibitor content allows you to see how successful their marketing strategies have been in helping promote your event or trade show. By monitoring social media engagement from promotional posts, you can gauge how effective they are at reaching potential attendees and determine if any joint campaigns with exhibitors were successful in increasing awareness for your event or trade show.

Track Website Traffic Generated by Exhibitor Content:

To measure the success of an exhibitor’s marketing strategy, track website traffic generated by their content. Analyze data such as page views, time spent on a page, and click-through rates to gain insight into which pieces of content resonated best with audiences and drove more people to visit your site. This will help you identify what works well so that you can replicate it in future campaigns.

Monitor Social Media Engagement from Promotional Posts:

Monitor social media engagement from promotional posts related to your event or trade show so that you can assess its reach among potential attendees and exhibitors alike. Track metrics such as likes, shares, comments, retweets, etc., across all platforms used for promotion (LinkedIn, Instagram, Facebook, Twitter, etc.). These insights will give you a better understanding of who is engaging with the post and whether it has been successful in driving interest toward the event or trade show itself.

Key Takeaway: Track website traffic and monitor social media engagement from promotional posts to measure the success of an exhibitor's marketing strategy for your event or trade show. -Track website traffic (page views, time spent on a page, click-through rates) -Monitor social media engagement (likes, shares, comments, retweets)

FAQs in Relation to Helping Exhibitors Market Your Event for You

How do you attract exhibitors to an event?

Attracting exhibitors to an event requires a comprehensive approach. First, create a compelling message that clearly outlines the benefits of exhibiting at your event. Make sure to emphasize how participating in your event will help them reach their target audience and increase brand awareness.

Second, develop relationships with potential exhibitors by engaging with them on social media and attending industry events where they may be present. Additionally, offer discounts or incentives for early registration to encourage participation from potential exhibitors. Finally, provide exceptional customer service throughout the entire process so that those who exhibit have a positive experience and are likely to return in future years.

What can exhibitors do to attract people to their booth?

Exhibitors can draw people to their booth by creating an engaging and interactive experience. Offer activities that will capture the attention of attendees, such as product demonstrations, giveaways, or contests. Make sure your booth is visually appealing with eye-catching displays and signage. Have knowledgeable staff on hand to answer questions and engage in conversations with visitors. Finally, be sure to promote your presence at the event through social media before it begins so you can create a buzz around your booth.

How do you attract customers to an exhibition?

Attracting customers to an exhibition requires a multi-faceted approach. Firstly, it is important to create compelling content that speaks directly to the target audience and their interests. This could include engaging visuals, informative presentations, and interactive activities. Secondly, effective marketing tactics should be employed such as email campaigns, social media posts, or targeted ads on relevant websites. Finally, offering incentives like discounts or freebies can also help draw in potential attendees. By considering these steps when planning an exhibition event you will have a better chance of attracting more customers and making your event successful.

Can exhibitions help promote promotion?

Absolutely! Exhibitions can help promote promotion. Exhibitions are a great way to showcase products and services to potential customers in an engaging environment. They provide a platform for companies to interact with their target audience, build relationships, and create brand awareness. Through the use of interactive displays, digital media content, demonstrations, and other activities at an exhibition stand or booth; businesses can effectively communicate their message and attract new customers. Additionally, exhibitors can collect customer data that they can use for future marketing efforts. Exhibitions are a powerful tool for promotion and can help businesses reach their goals.

Conclusion

By leveraging their content, utilizing their networks, and promoting through digital platforms you can make the most of what they have to offer. Taking the time to measure the impact of these efforts will ensure that you are getting the maximum return on investment from your exhibitors in terms of marketing your event for you. With this knowledge in hand, there is no reason why you cannot make use of all that exhibitors have to offer when it comes to helping them market your event for you.

Are you an event organizer looking to take your trade show, conference, or other events to the next level? MYS: Map Your Show is here to help! Our innovative technology provides exhibitors with powerful tools and resources that make it easier than ever for them to market their presence at your event. From customizable booth layouts and marketing plans, our solutions will enable exhibitors to create more effective campaigns and drive attendance up in no time. Take advantage of this incredible opportunity today – schedule a demo today with MYS!