Increase attendee engagement with exhibitor showroom and product content
A digital showroom is an exhibitor's online profile at a trade show, where attendees can browse what an exhibitor will showcase, download content like videos and spec sheets, and schedule meetings before the event opens. Exhibitors who optimize their digital showroom ahead of time build attendee momentum that carries directly into the show floor, especially when that content is surfaced proactively to the right attendees through tools like MYS Connected.
A digital showroom is an exhibitor's dedicated profile within a trade show's online platform. It typically includes a company description, contact information, downloadable content (videos, spec sheets, brochures), and links to schedule time with the exhibitor. Attendees can browse digital showrooms before, during, and after an event to research exhibitors and plan their visit.
Most of the value of a digital showroom happens before the event starts. Attendees increasingly research exhibitors ahead of time to plan which booths to prioritize. A well-built digital showroom gives exhibitors a way to:
MYS Connected takes this a step further. Rather than waiting for attendees to search for an exhibitor on their own, MYS Connected's agentic AI proactively matches attendees to relevant exhibitor showrooms based on their interests, so the content exhibitors invest in actually gets in front of the right people. Ask Lina, MYS Connected's built-in AI assistant, can also answer attendee questions directly using showroom content, like which exhibitor carries a specific product, or when a live demo is scheduled, without the attendee needing to dig through showrooms one by one.
Include keywords attendees are likely to search for in the "About Us" and company description fields. Searchable keywords increase visibility in directory search results, and they also strengthen how well MYS Connected can match an exhibitor to relevant attendees, since the AI relies on the same content to understand what an exhibitor offers.
List phone numbers, emails, and as many virtual business cards as possible. Complete contact information makes it easy for attendees to reach out directly from the showroom, and ensures Ask Lina can point attendees to the right point of contact when asked.
Exhibitors with a virtual business card can chat one-on-one with attendees, but only while logged into their planner account. Log in ahead of the show and keep at least one team member active in chat in the days leading up to the event to start conversations early.
Professional production isn't required, but good lighting, a clean background, and clear audio make a difference. Downloadable videos and spec sheets give attendees a reason to revisit a showroom more than once before the event, and give MYS Connected richer content to surface when recommending exhibitors to attendees with matching interests.
Link exhibitor social accounts directly from the showroom. Posting with official event hashtags in the weeks before the show increases visibility for both the exhibitor and the event.
One Map Your Show customer shared links to select exhibitor showrooms on their organization's LinkedIn page ahead of their event. The result: hundreds of additional views to those exhibitor showrooms in the lead-up to the show.
Live demos let exhibitors interact directly with interested attendees, answer questions in real time, and offer exclusive show specials. Scheduling demos in advance gives attendees a concrete reason to plan their visit around a specific exhibitor, and gives MYS Connected another signal to recommend that exhibitor to attendees whose planner activity suggests they'd be interested.
Exhibitor success starts before the show floor opens. A digital showroom with searchable content, complete contact info, and pre-scheduled engagement gives exhibitors a measurable head start on attendee attention. With MYS Connected, that head start isn't left to chance, agentic AI actively connects the right attendees to the right exhibitors before the show even begins, turning pre-show browsing into real, targeted momentum on show day.