July 09, 2020
Giving your customers the tools they need to successfully connect during your event
In the past few months, we have relied on technology to communicate and stay connected. As shows begin to incorporate virtual components, your attendees and exhibitors may have the opportunity to utilize chat to communicate throughout the duration of your event. Here are a few best practices to consider implementing to ensure your attendees and exhibitors make the most out of their networking opportunities:
Prepare Attendees and Exhibitors Prior to the Show
Attendees and exhibitors may be new to virtual or hybrid events, so it is important to help them prepare in advance and feel comfortable with the tools provided to them prior to the start of the event. Here are a few things to consider:
Advise Exhibitors to be Available During Show Hours
One of the best ways to connect is to be online and available during active show hours, so it is important to share specific times with your exhibitors that you anticipate high traffic. Instead of just sending emails, encourage attendees and exhibitors to be live, online so they can connect instantly by utilizing a messaging feature such as chat, versus playing “tag” as they try to get in touch.
Provide Attendees with Conversation Starters to Break the Ice
Some of your attendees may be new to communicating through chat, so give them resources such as conversation starters to make them feel comfortable reaching out to exhibitors for the first time. Here are a few examples:
Encourage Attendees and Exhibitors to Continue the Conversations
Chat is a great way to start the conversation, but partnerships will likely grow outside of the platform following the event. Encourage your exhibitors to continue their conversations with an email or social media connection. By making meaningful connections, ROI will prove itself to be high year-round, and not just during show hours.
Offering Chat functionality during your event can help facilitate connections that will help exhibitors see the value behind their investment, in turn growing your event. Providing as many tools as possible to make networking easy for your audience is a win-win!