5 Ways to Increase Exhibitor ROI During a Virtual Event Through Sponsorships

Creating a successful show for exhibitors while also increasing your show’s revenue

During any traditional event, sponsorships are a great way to increase revenue for your event and allow exhibitors to gain brand exposure. So why should that change just because you have pivoted to virtual? The sponsorships may differ for virtual events, but they can still be just as effective. Here are 5 sponsorship ideas that will increase exhibitor ROI:

  1. Clickable Banners
    1. One of the most desirable sponsorships within a virtual event are clickable banners. These banners are visible across many webpages throughout your event and can drive attendee traffic directly to exhibitor showrooms with one click. Here are a few examples where this is used effectively:
      1. Overall directory sponsorship on the homepage
        IDS-V8-banner-homepage-desktop
      2. Product category sponsorships
        IDS-V8-product-spotlight-homepage
      3. Exhibitor spotlight sponsorships 
        IDS-V8-banner-search-product-category
        All of these banners are sure to be viewed and clicked on by browsing attendees effectively driving traffic to the exhibitor showrooms!
  1. Sponsored Keynote Speakers / Webinars
    1. Just like you would have for an in-person event, open up the opportunity for exhibitors to sponsor keynote speakers who are presenting during your virtual event. When your show advertises the speaker or event, exhibitors then have the ability to promote their brand. Many attendees will tune in to keynote speakers live, or can even stream after the fact, giving sponsoring exhibitors tons of exposure!
  1. Session Sponsorships
    1. Sessions are a big draw for virtual attendees, especially when they are tied to earning continuing education units. With all the traffic that sessions draw, it only makes sense to create sponsorship opportunities for exhibitors. Similar to the keynote speaker sponsorships, sessions can also be sponsored by exhibitors. You can allow exhibitors the opportunity to include their brand in any session promotion and allow them to participate by conducting introductions, moderating panels, or providing training/technical information. 
  1. Newsletter Sponsorships
    1. Pre and Post show communication is key, especially for virtual events. Email Newsletters can be sent before and after the event, allowing for exhibitor sponsorships within. These sponsorships will allow exhibitors to advertise new product releases, live demos or any other announcements they want to broadcast during the event. These newsletters can also be a great teaser for attendees, so they can get excited for all the new things they can explore during your event.
  1. Social Media Post Sponsorships
    1. You will be posting on your social media platforms during your event, so we encourage you to still allow exhibitors to sponsor posts. Whether that is a sponsored Instagram post promoting an exhibitor’s showroom, or a twitter chat that is moderated by the sponsored exhibitor, the opportunities are endless! Social media is a great tool to promote your virtual event, and exhibitors will profit by displaying their brand to your entire audience.

You and your exhibitors can benefit from virtual sponsorships. Get creative with the ones you offer and consider working with a specialized team to discuss additional revenue opportunities for your upcoming event!

5 Ways to Increase Exhibitor ROI During a Virtual Event Through Sponsorships